Purpose - The purpose of the event was raise awareness of the new space available using a launch event, and to establish themselves to the right people to get themselves back in to the business.
Content: At the event its full of networking and raising awareness of the new available space in the galleries to all the artists and media professionals they invited to the event.
Funding - It was self funded (treated as an investment). They had £3000 for things such as staff, refreshments, catering, management etc, they also had free canopies. For the event they had 600 bottles of beer, 50 bottles of wine.
Target audience - Their target audience was anyone that will promote their new available space to help them restablish themselves and raise their awareness, people who may want to hire the spacer collabrate with them. Their specific target audience would be artists or media proffesionals between the ages 25-60 years old.
Design/style - On the invite they included a beer sponsor, most likley to let the guests know that their was beer available at the event. However music at the event should reflect their ethos so for this event they went for alternative 80's or 90's music to give that industrial feel so that it works nicely with the people they invited, or people attending the event. Staff - All the staff were dressed in branded t-shirts so you could tell the guests apart from the staff. The staff were post a-level media students looking for any oppurtunity to get their name out there with the oppurtunity to network with people and for the experience they would gain from the event.
Food - They tried to fit the sheffield industrial style of the event, by serving yorkshire canopes made by Simon Ayres.Legal ethical - To hold the event with alchol they had to get a temporary alchol notice for
£21. Which had to be sent 10 working days before the event was held, but this license is only available if the event is for 499 people. However they did not need any permission for showreel as it was all their own work.
Health & Safety - The cables must have all been taped down so that no one trips over the loose wires. They must have ensured that the staff they hae working at the event know how to lift the boxes of beer and wine correctly and safely so they do not injure their back. They must have also sticked to the limited capacity as if they pass the capacity it can be both a health and fire risk.
Case study two: DocFest:
Purpose - The purpose of the DocFest event is to watch films and network with other people, this is to entertain its audience as it is a huge international film festival which people come to from all over the world.
Content - At the event people come from all over the world to watch documentaries and industry seminars and networking with other people who attended the event in the afternoon. There has also been some very high profile guests attending the event. There has also been events like Sex & Docs &rock 'n' Rollerskating on Queens Road.
Funding - They had a combination of grant funds (Sheffield City Council, National Lottery, US embassy, Hallam University etc)
Design - They use music like from the 70's and 80's disco to create the 'old skool'' roller disco feel. They also played loud music to create a disc feel. DocFest logos had to be prominent as some of the guest aren't local to the area as people were coming from all over the world so they had to be sure that they knew they were in the right place and didn't feel lost. Invited guests and external signage was free but delegates the cost was £10.
Legal & ethical - No under 18's wee allowed to the event, proof of ID was required to prove age at the door to make sure everyone was above the age of 18.
Health & Safety - No liquids were allowed on or near the skate rink as it is a health and safety risk. There were skate guards on the rink which were professional qualified first aid. They also allocated a room which was dedicated to first aid in case someone got injured.
